We make our own goals in Eve, and something that I've never really done is fly maxed out ships. My do-no-actual-work playstyle doesn't stretch the ISK that far.
All the same, I like the idea of a ship that I'm constantly tinkering with as a hobby, like that classic car in the garage that you only ever drive for recreation - never serious business - and that you keep upgrading, mostly for your own amusement.
Now that I have a little money coming in from FW, I've purchased a Succubus hull. As pirate faction ships go, it's pretty cheap, largely because it's not actually very good.
It's not a bad hull, but it's not in the same league as the Garmur, or the Daredevil. And it looks like a particularly aggressive beetle. But, to be honest, souping up the spaceship equivalent of a VW Bug is pretty amusing.
I'm using this as an excuse to really dive deep into fitting decisions and game mechanics, and I already have a few posts in the works.